Research Notes

SEO and AEO research for businesses that need to get found.

This is where we write down what is changing in Google, ChatGPT, AI search, and business visibility. No trend cosplay. No padded fluff. Just the shifts that actually matter if you want more qualified discovery.

Mar 24, 2026 | 6 min read

Mentions Are Not the Win. Citations Are.

If the model mentions you in comparisons but never trusts your site as a source, you are still leaving money on the table.

Semrush found that only 6% to 27% of the most-mentioned brands also appear as top cited sources, depending on industry and platform.
That means mention visibility and source authority are related but not identical jobs.

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Mar 24, 2026 | 7 min read

Why SEO and AEO Are Now the Same Fight

If your SEO is weak, your AEO is weak too. The latest platform behavior makes that overlap hard to ignore.

Answer engines still rely on the web, which means crawlability, clarity, trust, and topical focus still matter.
Google says AI Overviews feature prominent web links, and OpenAI says ChatGPT search includes source links.

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Mar 24, 2026 | 6 min read

AI Search Is Not Coming. It Is Already the Front Door.

The buyer journey already shifted. Google is shipping AI Overviews globally, ChatGPT search is mainstream, and AI-originated traffic is climbing fast.

Google AI Overviews now reach more than 200 countries and 40 languages.
Google says query types that show AI Overviews are seeing more than 10% usage growth in major markets like the U.S. and India.

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