Research Notes

SEO and AEO research for businesses that need to get found.

This is where we write down what is changing in Google, ChatGPT, AI search, and business visibility. No trend cosplay. No padded fluff. Just the shifts that actually matter if you want more qualified discovery.

Jun 30, 2026 | 7 min read

How to Make Content Citeable in AI Search

Citeable content answers the query fast, names the entity clearly, supports claims with proof, and gives answer engines a clean page they can trust.

  • Citeable content gives a direct answer in the first few sentences instead of making the reader hunt for the point.
  • Answer engines need clear entities, supported claims, visible proof, and page structure that matches the query.
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Mar 24, 2026 | 6 min read

Mentions Are Not the Win. Citations Are.

If the model mentions you in comparisons but never trusts your site as a source, you are still leaving money on the table.

  • Semrush found that only 6% to 27% of the most-mentioned brands also appear as top cited sources, depending on industry and platform.
  • That means mention visibility and source authority are related but not identical jobs.
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Mar 24, 2026 | 7 min read

Why SEO and AEO Are Now the Same Fight

If your SEO is weak, your AEO is weak too. The latest platform behavior makes that overlap hard to ignore.

  • Answer engines still rely on the web, which means crawlability, clarity, trust, and topical focus still matter.
  • Google says AI Overviews feature prominent web links, and OpenAI says ChatGPT search includes source links.
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Mar 24, 2026 | 6 min read

AI Search Is Not Coming. It Is Already the Front Door.

The buyer journey already shifted. Google is shipping AI Overviews globally, ChatGPT search is mainstream, and AI-originated traffic is climbing fast.

  • Google AI Overviews now reach more than 200 countries and 40 languages.
  • Google says query types that show AI Overviews are seeing more than 10% usage growth in major markets like the U.S. and India.
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