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A ChatGPT visibility audit shows whether your business is even in the conversation.

This is not about tricking a chatbot. It is about understanding whether your website, authority layer, and brand footprint make it easy for answer engines to mention you, trust you, and point buyers toward you.

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What the audit looks for

We look at brand clarity, category fit, supporting proof, comparison coverage, and whether the site gives the model enough clean material to work with.

  • Brand and entity clarity
  • Comparison and alternative coverage
  • Trust and evidence gaps
  • Surface-level fixes that improve citeability
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Where this usually breaks

  • You do not know if your brand shows up in AI-assisted research at all.
  • The site says what you do, but not in a way that is easy to summarize or compare.
  • Your authority signals are too weak to support mention and citation behavior.

How we attack it

  • Assess how clearly the business is positioned across the site and the wider web.
  • Find the missing page types and missing proof blocks that suppress discoverability.
  • Turn the diagnosis into a cleaner roadmap for the next 90 days.

Frequently asked

Does ChatGPT use websites as sources?

Yes. ChatGPT search includes source links, which is exactly why your website still matters.

Is this useful if I already rank in Google?

Yes. Strong rankings help, but answer engines still reward pages that are easier to summarize, compare, and trust.

Related pages

More rankable surfaces around the same buying problem.